0.5.1 - I don't want you, to be no slave
Dashboard! Quick, name a drink, any drink. Anyone ready for a Diet Coke break? Given there are about 20 people who seem to read what I write on here, I'm going to guess that at least 10 of you read the article title, heard the signature brass section refrain dah-dah-Dah-dah, da-DAH in your head, and then unbidden into your mind's eye followed images of nineties office employees objectifying construction workers across the street. You can't help yourself; for a certain generation of people, the most frequent incidence of you hearing that fragment of I Just Want To Make Love To You was probably in ad breaks between TV shows. You've been carefully conditioned to make that connection, over hundreds of repetitions. Psychology is obviously a valuable field of study, and advances in understanding our own mental health have been crucial for a whole host of people, me included; but whichever psychologist taught the advertising world all the tricks...